The Newsletter

Unfiltered GTM strategy & knowledge. Delivered every Sunday.

AI plays, operator-grade teardowns, and the playbooks revenue leaders are quietly running.

Every Edition

Jul 12, 2026 The Champion Myth Why over-relying on one stakeholder is the fastest way to lose enterprise revenue. Read edition → May 31, 2026 How Has Sales Transformed Over the Years From door-knocking to AI sequences, how selling has evolved (and what's next) Read edition → May 24, 2026 Do You Have to Love What You Sell Can you really sell what you don’t believe in? The psychology of conviction. Read edition → May 17, 2026 What Makes a Good Sales Leader Forget rah-rah leaders. The best sales leaders are operators with empathy. Read edition → May 10, 2026 Forecasting - Can Anyone Do It Right? Why most forecasting models fail and how to get closer to reality. Read edition → May 3, 2026 How Different Are SMB/MM/ENT Selling to SMBs isn't the same as ENT. Understand what changes (and what doesn't). Read edition → Apr 26, 2026 What Makes a Good Seller It's not charm. It's pattern recognition. What top sellers really do differently. Read edition → Apr 19, 2026 Different Selling Channels and How to Leverage Them Master outbound, inbound, PLG, and community. Know which channel wins and when. Read edition → Apr 12, 2026 The Power of Network Selling Turn partnerships and affiliates into a revenue channel without scaling headcount Read edition → Apr 5, 2026 What Is Demand Gen - Really? 'Demand gen' gets tossed around constantly. Here's what it actually means and what it takes to get it right. Read edition → Mar 29, 2026 Harnessing Influencer Marketing Not just for TikTok. How influencer marketing is reshaping B2B go-to-market. Read edition → Mar 22, 2026 Winning with Product Differentiation Stop competing on price. Win on product, and here is how. Read edition → Mar 15, 2026 Craft Compelling Marketing Campaigns Frameworks and tips for creating unforgettable, conversion-driven campaigns. Read edition → Mar 8, 2026 Community Led Growth Why community is the new content. And how the best companies are capitalizing on it. Read edition → Mar 1, 2026 Building Personal Brands (Not Letting Your Company Own It) Own your voice. Build your brand. Don't let your employer take it with them. Read edition → Feb 22, 2026 Building A Social Brand Build a magnetic presence on social that drives inbound without acting like an influencer. Read edition → Feb 15, 2026 The Rise Of ChatGPT/Claude In Revenue What ChatGPT/Claude really means for marketing, sales, and customer success. Read edition → Feb 8, 2026 Does AI Forecasting Really Work AI-powered forecasting promises accuracy, but does it deliver? Read edition → Feb 1, 2026 Will AI Replace BDRs (or Salespeople) An honest look at how AI is changing outbound execution. Where automation helps, where human judgment still matters. And why replacing roles too early… Read edition → Jan 25, 2026 AI Bots to Talk to Clients Real-time AI bots are changing client communication. What helps moves fast, and what flops breaks trust even faster. Read edition → Jan 18, 2026 AI Email Copywriting: Prompt engineering meets pipeline A practical, slightly controversial take on why “using AI” is not the same as writing better emails and how to build a prompt system your team can act… Read edition → Jan 11, 2026 AI in Revenue: The Shift From "Lazy Automation" To Intelligence Explore how AI is changing every revenue function from prospecting to retention and why using it just to write emails is a losing strategy. Read edition → Jan 4, 2026 The Revenue Apocalypse: 5 Trends That Will Kill Your Business in 2026 Bold predictions about emerging trends that will make current revenue strategies obsolete, and what you need to do now to survive. Read edition → Dec 21, 2025 AI Sales Coaching vs Human Managers: The Future Is Here Controversial analysis of AI-powered sales coaching platforms outperforming traditional human managers and what this means for sales leadership. Read edition → Dec 14, 2025 The Great GTM Unbundling: Why Integrated Strategies Are Dead Explore how the most successful companies are abandoning integrated GTM approaches for specialized, laser-focused strategies. Read edition → Dec 7, 2025 Your Sales Methodology Is Outdated:Welcome to the Post-BANT World Declare the death of traditional qualification frameworks and introduce next-generation buyer qualification methods that actually work. Read edition → Nov 30, 2025 The Subscription Revenue Trap: Why Recurring Models Are Failing Challenge the subscription economy orthodoxy and reveal why many companies should abandon recurring revenue models. Read edition → Nov 23, 2025 AI Prospecting Vs Human Intuition: The Data Will Shock You Head-to-head comparison of AI-powered prospecting versus traditional human approaches with surprising results that will change how you think about sal… Read edition → Nov 16, 2025 The Attribution Scam: Why Your Marketing ROI Numbers Are Fiction Expose the fundamental flaws in traditional attribution models and how they're leading to catastrophic budget allocation decisions. Read edition → Nov 9, 2025 The Remote Sales Advantage: Why In-Person Teams Are Losing Controversial take on why remote sales teams are outperforming traditional in-person teams and what this means for the future. Read edition → Nov 2, 2025 Your Pricing Is Wrong (And It’s Costing You Millions) Provocative analysis of why traditional pricing strategies are leaving massive revenue on the table and how AI is changing the game. Read edition → Oct 26, 2025 The PLG Revenue Myth: Why Product-Led Growth Is Failing Most B2B Companies Challenge the product-led growth hype and reveal why most B2B companies attempting PLG are actually hurting their revenue. Read edition → Oct 19, 2025 The Revenue Operations Technology Stack: Tools That Actually Drive Results Evaluate and optimize your revenue technology investments, from CRM optimization to AI-powered sales tools that deliver measurable ROI. Read edition → Oct 12, 2025 Your CRM Is Sabotaging Your Revenue (And Your Team Knows It) Expose how traditional CRM implementations are creating more problems than they solve and what forward-thinking companies are doing instead. Read edition → Oct 5, 2025 The Enterprise Sales Lie: Why Complex Deals Are Actually Easier to Close Flip conventional wisdom about enterprise sales complexity and reveal why SMB deals are often harder to win. Read edition → Sep 28, 2025 The Modern Sales Development Playbook: Beyond Cold Calling and Mass Emails Innovative prospecting strategies that combine digital research, social selling, and personalized outreach for higher conversion rates. Read edition → Sep 21, 2025 The Unicorn Trap Why Chasing Viral GTM Strategies Will Bankrupt You Debunk the myth of overnight GTM success and reveal why copying viral strategies is the fastest way to waste your budget. Read edition → Sep 14, 2025 Channel Partner Revenue: Building Profitable Indirect Sales Programs Design and optimize channel partner programs that drive incremental revenue without cannibalizing direct sales. Read edition → Sep 7, 2025 The AI Revenue Revolution: How Smart Companies Are 10X'ing Their Pipeline Real case studies of companies using AI to fundamentally transform their revenue operations, not just automate old processes. Read edition → Aug 31, 2025 Your Sales Process Is a Relic:Why Modern Buyers Hate Your Funnel Expose how traditional sales processes are alienating modern buyers and what progressive companies are doing instead. Read edition → Aug 24, 2025 The $10M GTM Mistake: Why Product-Market Fit Doesn’t Guarantee Revenue Success See exactly why “we have PMF” still stalls revenue and how hidden GTM gaps quietly kill growth. Read edition → Aug 17, 2025 Customer Success as a Revenue Engine: Expansion Playbooks That Work How to turn post-sale into a predictable growth machine without burning your team out Read edition → Aug 10, 2025 The Art of the Follow-Up: Converting Stalled Deals into Closed Revenue How to turn “we’ll think about it” into “we’re ready to sign” without burning trust or wasting time Read edition → Aug 3, 2025 Revenue Intelligence: Making Data-Driven Decisions That Drive Growth How to turn your GTM data into actionable insights that actually boost revenue performance. Read edition → Jul 27, 2025 The Death of Solution Selling: Why Consultative Sales Is Killing Your Revenue Why the classic "solution selling" approach is outdated, ineffective, and actively harming your sales performance. Read edition → Jul 22, 2025 AI x GTM: Hands-On Workshop + Dinner — Only 15 Seats Left Read edition → Jul 20, 2025 The Great Sales Hiring Lie: Why Top Performers Fail at Your Company Deconstruct the myth that great salespeople succeed everywhere and reveal why your 'proven winners' are underperforming. Read edition → Jul 17, 2025 AI x GTM: Hands-On Workshop + Dinner — Only 30 Seats Read edition → Jul 13, 2025 Your Competitor Is Using AI to Steal Your Deals (And You Don't Even Know It) See exactly how AI-powered competitors are outmaneuvering traditional sales approaches and quietly winning the deals you thought were yours. Read edition → Jun 29, 2025 Why Your GTM Strategy Is Actually Just Expensive Hope The brutal truth behind why most go-to-market plans fall apart and the uncomfortable questions revenue leaders avoid asking. Read edition → Jun 8, 2025 The Hardest Lessons in Leadership (And Why They Matter More Than Ever) Inside the toughest leadership decisions, the rise of AI, and how today’s best founders are rewriting the rules of growth. Read edition → May 25, 2025 Managing Up is Hard: A Survival Guide for Mid-Level and Senior Leaders The Uncomfortable Truth About Managing Your Boss Read edition → May 11, 2025 Everyone’s Building Bots. No One’s Building Belief. Hype, Hollow Promises & High-Fives for Failure Read edition → Apr 27, 2025 Building a Social Brand is More Important Than Ever And, you are likely doing it the wrong way, for the wrong reason Read edition → Apr 13, 2025 Referrals Are Your Revenue Unlock The most overlooked GTM channel is right under your nose Read edition → Mar 30, 2025 The Science of Sales Hiring A Data-Backed Framework for Building High-Performance Teams Read edition → Mar 16, 2025 The Good, Bad, and Ugly of AI in Revenue Is AI coming for your job? Read edition → Mar 2, 2025 You Have a Different Problem Than You Think Identifying the Real GTM GapTM Read edition → Feb 16, 2025 Your Board wants a CRO, Here's What They're Missing... Read edition →