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Your Startup Is Selling a Product That Doesn't Exist
Before Revenue Reimagined existed, there was chaos: fake ARR, a startup selling Figma mockups as a finished product, and two revenue leaders who each hit their own breaking point. In this founder episode of GTM Uncensored, Dale and Adam get uncensored about the moments that pushed them to stop fixing other people's broken go-to-market engines and build their own company instead; including when Dale first realized sales was broken, and the 54 text messages in one night that finally pushed Adam to walk away for good.
Discussed in this episode
- The fake-ARR scheme that finally broke Adam as a CRO
- The customer success blind spot quietly costing founders the most
- Why sales engineers get trusted more than the salespeople in the room
- Whether SDRs still make sense in an AI-driven pipeline
- What it actually takes to fire a client