Why Most SaaS Startups Fail After Building the Product | Alex Boyd

Is building the product actually the easiest part of your business? In this episode of Bridge the Gap, we sit down with Alex Boyd, co-founder of Wildfront and multi-time SaaS founder, to break down what founders are getting wrong right now. Building is not the bottleneck. Distribution, integrations, support, and trust are. We also dig into how AI is reshaping team structure and why the companies that win in the next era will be the ones that can execute after the launch, not just ship the code. Key Highlights ✓ Why building the tool was never the hardest part of SaaS ✓ The “60% effort” problem and how AI changes the work that matters ✓ Why B2B buyers don't buy features, they buy a "throat to choke" ✓ The massive ROI difference between Founder Brand and paid ads ✓ Why a fat, healthy pipeline solves 90% of your business problems ✓ Transitioning from agency burnout to a buy, build, and hold SaaS portfolio If you are a SaaS founder relying on product features instead of a real GTM motion, or a revenue leader trying to build a leaner, post-AI organization, this episode is for you. Sponsor Info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?