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Why AI Is NOT a Go-To-Market Strategy (And What To Do Instead)
Everyone is talking about AI in go-to-market, but most of it is noise. In this raw and unfiltered episode of Bridge the Gap, Adam Jay and Dale Zwizinski cut through the hype to break down:
Discussed in this episode
- The real AI use cases that move revenue (and the ones that are pure vaporware)
- Why AI is not a strategy—but must be part of your GTM strategy
- The biggest mistakes CROs, founders, and RevOps leaders make when adopting AI
- How to evaluate which tools are worth investing in and which will sink your pipeline
- Why “AI SDRs” could destroy your brand before they help it