The Modern Outbound Team Structure For Faster Pipeline | AJ Cassata

Are your cold emails getting ignored while LinkedIn sits idle? In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray. Key Highlights ✓ How to use LinkedIn for warm touch and email for scale ✓ The one metric that matters is contacts per positive reply ✓ Personalization that helps deliverability without fluff ✓ Testing ideas that lift replies across crowded inboxes ✓ The modern outbound team GTM engineer plus SDR focus If you are a founder, GTM leader, or operator who wants to get practical tooling tips for sending, tracking, and follow-up, this episode is for you. Sponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?