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The DO's and DON'Ts of Go-To-Market Strategy for SaaS ft. Jenn Steele
We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! In today's episode of Revenue Reimagined, we're joined by Jenn Steele, Founder of SoundGTM. Jenn is currently launching a new startup, SoundGTM, a new B2B referrals platform. As CEO, she led Kissmetrics to a successful exit in May 2023. She has deep Martech and Go-To-Market technology experience, starting with HubSpot in its early days along with executive roles at Madison Logic, Bizible, and Indix. She has led marketing, sales, and customer success teams across industries, and holds degrees from MIT and Simmons School of Management. During today's show, Jenn shares her secrets on:
Discussed in this episode
- Creating a company - NOT a daydream - by way of striving for both innovation & execution
- B2B Sales & Go-To-Market Strategy
- Defining who your company is and what you sell - you can't do EVERYTHING or people won't know what you're selling