Stop Blaming Your SDRs – Why Your GTM Strategy Sucks (And How to Fix It) with Alex Olley

In this episode of Bridge the Gap, powered by Revenue Reimagined, we sit down with Alex Olley, Co-Founder and CRO of Reachdesk, to unpack why most outbound strategies fail and what the best GTM teams are doing differently. Alex Olley is the Co-Founder and Chief Revenue Officer at Reachdesk (and the second-best looking twin between him and his twin brother). In 2018 Alex founded Reachdesk, the one-stop solution for global gifting and swag. Driven by a passion for customer-first sales and marketing, Alex started the company to help businesses deliver moments that matter—rather than end up in a spam folder. With 15 years of experience at high-growth startups like Deezer and Yieldify, 2 IPOs and 1 exit, Alex knows growth comes from building relationships, not just hitting quotas. Alex is on a mission to help businesses create unforgettable experiences—one gift at a time. We go deep on: