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Episode · Feb 14, 2024

Myth Busting Marketing Stigmas by Building Her Agency ft. Brianna Doe

We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! In today's episode of Revenue Reimagined, we're joined by Brianna Doe, Co-Founder and CMO at Verbatim. Brianna speaks about the origin story of Verbatim and her experience working in marketing across multiple industries. She explains that she always had a full-time job but also had a side hustle in marketing consulting, advisory work, and fractional work. Eventually, she realized she wanted to launch her own agency and hired a career coach to figure out how to make it happen. Brianna believes that agencies can do good work and be impactful, despite the stigma around the industry. She also discusses the delicate nature of marketing sustainability to clients without making them feel bad about what they're doing and how adjusting messaging and positioning helps in other industries. During today's show, Brianna shares her secrets on:

Discussed in this episode

  • The importance of Messaging & Positioning
  • Stigmas around the marketing industry
  • Why a GREAT partnership is so important