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Enablement Is DEAD: Why Sales Teams Don’t Trust You Anymore with Sreedhar Peddineni
Sales enablement sounds great on paper. In practice? It’s a mess. In this episode of Bridge the Gap, we sit down with Sreedhar Peddineni, founder of GTM Buddy and co-creator of Gainsight, to pull apart everything wrong with enablement in modern GTM orgs — and how to fix it. From outdated content and AI hype to onboarding disasters and leadership blind spots, Shridhar holds nothing back. If you’re in sales, marketing, enablement, RevOps — or just tired of pretending like enablement isn’t a mess — this one’s for you. 🚨 Topics We Cover:
Discussed in this episode
- Why enablement gets cut first — and what that reveals
- What “just-in-time enablement” should actually look like
- Why your team hates your onboarding (and they’re right)
- How to tie enablement to revenue without lying to yourself
- The biggest mistakes GTM leaders still make in 2025