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Episode · Feb 7, 2024

Drive IMPACT Through Customer and Brand Evangelism ft. Randi Deckard

We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! In today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler. Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals. During today's show, Randi shares her secrets on:

Discussed in this episode

  • Impactful Brand "Evangelism"
  • Why YOU should talk to your customers regularly
  • The importance of customer feedback for any business