DON'T Sell to Your Customers. SERVE Them! ft. Angela Alea

We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! In today's episode of Revenue Reimagined, we're joined by Angela Alea - President and CRO of LASSO. Angela talks about her experience in revenue-producing roles, from sales to revenue leadership, despite vowing never to do sales. LASSO is a platform for event and entertainment companies, and Alea's background in workforce management and event production enabled her to help LASSO become a key player in the event management space. The industry's assumption that everything is done on a spreadsheet, including the Super Bowl, Oscars, and Grammys, is what inspired the start of LASSO. Angela's role as President & CRO has been a critical piece of LASSO's success and her thought leadership in this space will bring value to everyone watching. During today's show, Angela shares her secrets on: