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Episode · Aug 13, 2025

Disney+ to AI Marketing Powerhouse: B2C Storytelling Lessons That Will Disrupt B2B ft. Swati Paliwal

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What happens when you take a marketing leader who’s run campaigns for Disney+, Hotstar, Flipkart, and MX Player… and drop her into the fast-paced world of AI startups? Meet Swati Paliwal, Head of Marketing at Sprouts AI, who’s proving that the boldest B2C storytelling tactics can supercharge B2B go-to-market strategies. In this episode of Bridge the Gap, Swati reveals:

Discussed in this episode

  • The B2C marketing secrets that work even better in B2B
  • Why AI is changing the rules of attention and brand strategy
  • How to build inbound-led outbound systems that actually close deals
  • The hidden metrics B2B marketers are missing
  • The right way to align sales, marketing, and the CEO’s vision