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Cold Outbound Isn't Dead (It's Just Brutal Now)
Every rep on the team is running the same sequences, hitting the same ICPs, sending the same messages as every other company in the category. Response rates are down 40% year over year, and nobody agrees on why. Jared Robin, founder of RevGenius — a free community of 65,000+ revenue professionals — joins hosts Adam Jay and Dale Zwizinski to make the case that the real problem isn't the market. It's calling it a "market" at all. Jared breaks down why he's retired the phrase "go-to-market" from his own vocabulary, what building a community actually costs before it returns anything, and why he's betting on owned audiences over cold outbound even as it gets harder every year. They discuss:
Discussed in this episode
- Why "go-to-market" might be the wrong phrase for your company's entire strategy
- The real, dollar-figure cost of building a community (the grind behind RevGenius's first 5,000 members)
- Why cold outbound isn't dead, but 80–90% of the cold calls Jared gets are already flagged as spam
- The difference between an audience (demand gen) and a community (retention) — and why HubSpot spent $20M building one
- The one personal-branding mistake hundreds of sales reps keep making