Build a Real Revenue Engine (Leak-Proof) with Marcus Chan

Are you “fixing pipeline” while millions leak out the bottom of your funnel? In this episode of Bridge the Gap, we sit down with Marcus Chan, founder & CEO of Venli Consulting, creator of Revenue Engine OS, and WSJ bestselling author, to show you how to build a real revenue engine that scales on systems, not heroics. Marcus has led a $195M org and helped 700+ companies recover nearly $1B in hidden revenue. We break down discovery that actually converts, management cadences that raise the floor, and why “more pipeline” is the wrong answer to a win-rate problem. 🔑 Key Highlights ✓ Discovery vs. qualification: stop using BANT like a script ✓ Frameworks that scale thinking (POWERFUL, RIM) without turning reps into robots ✓ Diagnose before you prescribe: audits, scorecards, and root-cause analysis ✓ Build assets (playbooks, CRM fields, enablement) that compound ✓ What to measure (and what to ignore): win rate, cycle time, conversion, not vanity coverage If you’re a founder, CRO, VP of Sales or RevOps, or a GTM leader who needs predictable growth without adding headcount, this episode is for you. Sponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?